“Nemo wani batu na bambanci wanda ke ba da fa'idar mabukaci; gina sarkar wadata mai ƙarfi; ayyana dacewa a matsayin sauƙi na yanke shawara a wurin siye."
Wannan ya ci gaba da kasancewa ɗaya daga cikin falsafar sirri na Rob Robson, wanda ya kafa kuma Shugaba na OneHarvest, ƙungiyar kamfanonin da suka haifa Harvest FreshCuts Pty Ltd. Harvest FreshCuts shine sashin sarrafa ƙungiyar, wanda ke Brisbane, Ostiraliya. A cikin shekaru goma da suka gabata, wannan sana'ar 'ya'yan itace da kayan marmari da aka yanke ta bunƙasa daga ɗan mafarki fiye da mafarki ta zama babbar ƙungiyar samar da sabbin kayan marmari ta Ostiraliya.
OneHarvest ta kasance a sahun gaba na sabbin kayan amfanin gona na Australiya sama da shekaru 30. Ya taso a cikin kasuwancin cinikin ’ya’yan ubansa, Rob da ’yan uwansa sun yi aiki tare da mahaifinsu ta makaranta. Bayan kammala karatun jami'a, Rob ya kafa aikin samar da kayayyaki a cikin kasuwannin Brisbane tare da ɗan'uwansa a cikin 1975. Tun daga wannan lokacin, mutanensa sun jagoranci hanyar samar da sabbin kayan amfanin gona na Australiya.
Hasashen Hankali na gaba
A ƙarshen 1980s da farkon 90s, Rob ya ga sarƙoƙin samar da kayayyaki na gargajiya a Amurka da Turai suna canzawa daga tsarin kasuwa na tsakiya zuwa kai tsaye ga abokan ciniki daga tushen. Ya san cewa lokaci ne kawai kafin masana'antar samar da kayayyaki ta Ostiraliya za ta bi sawu. A lokaci guda kuma, tafiye-tafiyen Rob ya gabatar da shi ga duniyar salads da kayan lambu da aka yanka.
Ƙananan kayan lambu da aka sarrafa sun kasance cikin sauri suna zama mahimmin kaso na tallace-tallacen sashen tallace-tallace a cikin kasuwannin ketare. Wannan ita ce damar da aka samu don kawo sauyi a sassan manyan kantuna a duk faɗin Ostiraliya ta hanyar gabatar da ƙarin ƙima, salads da kayan marmari.
Tun lokacin da aka fara samarwa a cikin Satumba 1995, Harvest FreshCuts ya haɓaka kason kasuwancinsa na Ostiraliya don tabbatar da kusan kashi 75 cikin ɗari na sabuwar kasuwar da aka yanke kuma a halin yanzu tana ba da duk manyan sarƙoƙi da masu zaman kansu a Ostiraliya. Kamfanin yana ɗaukar mutane sama da 500 a cikin masana'antar sarrafawa guda biyu - Brisbane, QLD da Bairnsdale, VIC - kuma shine mafi haɓaka sabbin na'ura mai sarrafa kayan fasaha a Ostiraliya. A haƙiƙa, ita ce kawai Ostiraliya mai ba da sabon yankan ƙasa.
A cikin 2003, Ƙaddamar da Labarai da Ƙungiyar Ƙwararrun Ƙwararru ta Duniya (IFPA) sun yarda da nasarorin Rob da kasuwancinsa na sarrafawa tare da Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararru na Shekara.
Kasuwancin tushe na Rob, Kamfanin Harvest, ya ƙirƙiri dabarar ƙirƙira ƙaramin ƙira a cikin masana'antar kayan lambu ta Australiya a matsayin ƙwararren manajan sarkar samar da kayayyaki. Kamfanin Harvest yana haɗin gwiwa tare da masu kaya da abokan ciniki don biyan buƙatun masu amfani na samfuran ƙarin ƙima. Girbi ya sami nasarar sayar da mafi yawan mangwaro na Calypso, kankana mara iri, bishiyar bishiyar asparagus, Shepard avocado da tabbacin 'ya'yan itace masu daɗi. Ta hanyar kafa wani muhimmin batu na bambanci ga waɗannan samfuran a kasuwa da kuma sarrafa duk sassan da ke cikin sarkar, Kamfanin Harvest shine mai sarrafa sarkar kayan lambu na gaskiya.
A Ostiraliya, OneHarvest yayi daidai da ƙirƙira.
A yau, ƙungiyar ta Australiya kashi 100 na kasuwancin iyali na ƙarni na uku. Ana iya siffanta aikin samar da sabon-yanke na Rob a matsayin haɗakar ra'ayoyin Amurka da fasahar Turai tare da keɓantacciyar hanyar kasuwanci ta Australiya. Yawancin sabbin abubuwa a cikin tsarin kasuwancinsa da tsare-tsaren dabarunsa ba shakka sun keɓanta ga wannan ɗan kasuwa.
Gane 'Ƙara-darajar' Mai yuwuwar
An gina sabon shuka na farko na Rob a Brisbane a cikin 1995. Bayan shekaru biyu, Harvest FreshCuts ya haɗu tare da babban mai fafatawa, Vegco Pty Ltd., wanda ke kudu maso gabashin gabar tekun Ostiraliya a wata fasaha ta zamani, mafi girma shuka. Waɗannan wurare guda biyu suna taimakawa jure wa canjin yanayi na Ostiraliya da faɗaɗa ƙasar. Tsakanin tsire-tsire guda biyu, Harvest FreshCuts yana hidima mafi yawan Ostiraliya tare da ƙimar da aka ƙara; Banda shi ne yankin yammacin da ke raba daruruwan mil mil da kadan a tsakani.
A farkon ranar, lokacin da Rob ya fara tafiyarsa na ƙara darajarsa, ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararru ba su wanzu a Ostiraliya. Wannan ya tilasta masa duba Birtaniya, Turai da Amurka don wannan gwaninta. Rob ya buga Dennis Gertmenian na Ready Pac a matsayin ɗaya daga cikin abubuwan da ya ƙarfafa shi a cikin masana'antar ƙara darajar. Bayan haka, duka Dennis da Rob sun fara kasuwancin su a cikin cinikin kayan masarufi.
A cikin shekaru 10 da suka gabata, Rob ya dauki nauyin ƙwararru fiye da 15 daga Burtaniya, Faransa da Afirka ta Kudu don shiga cikin kasuwancinsa kuma ya kawo ƙwarewar fasaha da ilimin da ake buƙata ga kasuwancinsa. Sun shiga cikin komai tun daga yanke shawarar irin kayan aikin da za su yi amfani da su da yadda za a sarrafa su zuwa kafa da kiyaye ingancin abinci da ka'idojin aminci waɗanda kamfanin ya dage a kai. Suna kuma ba da shawara kan lissafin kuɗi.
Misali shine Dom Gondzik, ɗan ƙasar Burtaniya, wanda ke jagorantar tsarin Cika oda (daga masana'anta zuwa dabaru zuwa tsarawa). Ya shiga kasuwancin shekaru biyu da rabi da suka wuce. Kafin ya hau jirgin, Gondzik ya shafe shekaru 12 yana aiki a cikin ayyukan salatin sabo na Geest a ƙasarsa kuma yana da gogewa da marufi da nau'in kwano.
Gane farkon mahimmancin marufi mai inganci, Rob ya sami haƙƙin keɓantaccen hakki a cikin 1994 zuwa fasahar sarrafa salatin Scalime don Ostiraliya da New Zealand. Scalime ya ba da tsarin Turai ga nau'ikan salads jakunkuna da kamfanin zai yi amfani da shi na shekaru masu yawa.
A cewar Robin Poynton, babban jami'in gudanarwa, mafi mahimmancin canji ga shirin marufi na kamfanin shine haɗin gwiwar dabarun aiki tare da Amcor, babban mai ba da kayayyaki a Ostiraliya. Tsarin yana taimakawa tabbatar da cewa kamfanin ya sami mafi kyawun zaɓin marufi don faɗuwar samfuran sa.
Poynton ya ce "Mun shirya don sanya jaka a kan shiryayye wanda ke da babban gabatarwa, tare da tsabta mai kyau, babu hazo da hatimi masu ban sha'awa waɗanda suka dace da tsammanin rayuwar samfurin," in ji Poynton. “Yanzu muna da fim ɗin tushe guda ɗaya wanda ya dace da duk buƙatunmu tare da gajeriyar lokacin amsa sarƙoƙi. Wannan fim ɗin yana da faffadan damar rufewa don haka za mu iya cimma manyan matakan 'lokacin farko' da kuma saurin jakunkuna, wanda, ba shakka, yana nufin mafi inganci da ƙananan farashi."
Kamar duk Australiya na yau da kullun, Harvest FreshCuts yana da kyau cakuda ra'ayoyi da yawa daga sauran sassan duniya.
Haɓaka kasuwanci a Ostiraliya yana da ƙalubalensa, Rob ya yarda. Yawan jama'a kadan ne (kawai ya kai miliyan 20), kuma nahiyar da kanta tana da yawa. Hanyoyi na iya zama matsala.
Ingancin samfur da rayuwar shiryayye suna da mahimmanci, a cewar Gondzik. Rarraba dole ne ya zama mara aibi. Idan aka kwatanta da Turai, yanayin yanayi na iya zama haɗari.
Muhimmancin daidaitawa don Canji
"Mun koyi zama jiragen ruwa da sauri don amsa buƙatu," in ji murmushi. "A nan, dole ne mu ƙware gajerun gudu yayin da, a lokaci guda, mu kasance cikin shiri don isar da saƙon lokacin da ake samun karuwar buƙatu cikin ɗari 300 (wanda ake tsammani ta hanyar haɓaka yawan masu amfani)."
Dangane da magance buƙatun mabukaci, kasuwar sabbin kayan amfanin gona ta Australiya a yau ita ce inda kasuwar Burtaniya ta kasance a farkon 1990s, Gondzik ya yi imani. Duk da haka, gibin yana rufewa cikin sauri, kuma abin da ya dauki shekaru 10 yana tasowa a Birtaniya ana sa ran zai faru a Australia a cikin shekaru biyar masu zuwa. Ana aiwatar da darussan da aka koya a Turai da Amurka cikin sauri. An riga an sami samfurori masu inganci a kasuwa, kuma ana ƙaddamar da ƙarin shigarwar sabbin abubuwa.
Ɗayan waɗannan shine Jungle Snacks™ layin kayan ciye-ciye na 'ya'yan itace da kayan marmari da aka saki kwanan nan don yaran da suka kai makaranta. Waɗannan abubuwan ciye-ciye sun haɗa da karas, seleri, yankan apple, inabi da ɓangarorin 'ya'yan itace? ire-iren zaɓuɓɓukan da ake tsammanin buɗe sabbin tagogin dama. Kayayyakin 'ya'yan itace, musamman, suna nuna alƙawari mai girma kuma ƙaƙƙarfan dandali ne don yaƙi da haɓakar matsalar kiba na yara.
Manyan damar girma ga Harvest FreshCuts a cikin shekaru biyun da suka gabata sun kasance a cikin leaf leaf baby. Sabbin shigarwar a cikin kewayon veggie mafi girma - baby alayyafo da arugula, alal misali - da ganyen Asiya na jarirai sun tabbatar da shahara ga masu amfani da Australiya.
Fiye da kashi 60 cikin XNUMX na samar da ganyen jarirai ana noman su ne a ƙarƙashin ragar kariya kuma ana girbe su ta amfani da 'masu yankan lawn' na al'ada. An girbe makwanni shida kacal bayan dasa shuki, waɗannan ganyaye masu laushi, masu ɗanɗano sun ƙaura daga teburin gidajen abinci masu kyau zuwa farantin abincin dare na dubban Australiya.
Ana samun albarkatun ƙasa daga masu samar da kayayyaki sama da 50 da aka bazu a Gabashin Tekun Ostiraliya, tare da bambance-bambancen yanki na ƙasar da ke ba da damar samar da mako 52 na yawancin sinadarai.
Sarrafa Ƙarfafa Buƙatu
Wurin samar da kayan aikin Brisbane yana samarwa da rarraba kusan kashi ɗaya bisa uku na sabbin salads da kayan marmari na kamfanin. Akwai layukan wanki biyu da layukan tattara kaya biyu akan wurin.
A halin yanzu, duk abincin "shirye" kuma ana sarrafa su a Brisbane. An hada da kwanonin salati, sandwiches da tiren soya, duk an haɗa su da hannu.
Wurin Bairnsdale shine mafi girma daga cikin biyun, tare da mafi yawan ƙarfin samarwa, gami da kashi 100 na samfuran 'ya'yan itace da aka yanka. Layin wanki biyu da layukan tattarawa huɗu a halin yanzu sun cika buƙatun salatin da kayan lambu.
Bairnsdale kuma gida ne ga layin dankalin turawa na kamfanin. Kamfanin yana ba da kewayon samfuran dankalin turawa “par-dafasu” wanda aka dafa shi kawai don saka su a cikin microwave.
Haɗuwa da tsire-tsire biyu, Harvest FreshCuts yana da injina guda bakwai don ɗaukar buƙatun buƙatun shuka; An kiyasta iyakar abin da ake fitarwa a jaka 300,000 kowace rana. Layukan dankali suna ɗaukar jaka har zuwa 15,000 a kowace rana, yayin da layukan 'ya'yan itace za su iya motsawa ta cikin jaka 50,000 kowace rana. Fitowar kwanon sanwici/salad shine 25,000 kowace rana. Bukatar yanzu a duk layin samfuran shine 204,000 a kowace rana - don haka damar da za a iya haɓaka ƙarfin da ake da shi na kayan aikin a cikin kanta yana da girma.
Gidan Rarraba
Yanayin dillalan Australiya kuma yana ba da ƙalubale. A cikin ƙasar da ta kai girman Amurka, tare da irin wannan ƙanƙantar yawan jama'a, akwai manyan sarƙoƙin kantin sayar da kayayyaki guda biyu. Coles da Woolworths suna sarrafa kusan kashi 60 na kasuwar kasuwa a cikin wasu shaguna 1,600. Waɗannan sarƙoƙi manyan abokan cinikin Harvest FreshCuts ne. Babu dan tsakiya a tsakani. Ana isar da samfuran da aka riga aka yanke kai tsaye zuwa cibiyoyin rarraba sarƙoƙi.
Wannan mahalli kuma yana nufin cewa kashi 80 cikin XNUMX na duk samfuran da Harvest FreshCuts ke sarrafawa da tallata su, tambarin masu zaman kansu ne, wato, an sanya su da alamar dillalai.
Yayin da aka mayar da hankali a baya kan tallace-tallace, Harvest kuma yana ba da sabon gabatarwar samfuran 'ya'yan itace da abinci "shirye" don shiga cikin sabis na abinci da sauran sabbin kasuwanni.
Sake Ma'anar Sauƙi
Bayan shekaru goma na cin moriyar teburan Australiya, Harvest FreshCuts ya ɗauki sabon salo kan yadda yake kasuwanci, a cewar Rob. Kamar yadda yake a cikin Amurka, masu amfani da Ostiraliya sun sake fayyace ma'anar "dama". Ba shi da kyau isa don samar da abin da ya dace. Mai amfani na yau yana son mu cire lokaci daga tsarin tunani.
"Suna son mu yanke shawarar irin abincin da za su ci, irin kayan da za su bukata da yadda za su shirya shi cikin kasa da mintuna 20 daga fakiti zuwa farantin karfe tare da ƙaramin ƙoƙari," in ji shi.
Duban samar da mafita "sauri, sabo da ɗanɗano", Harvest FreshCuts ya sake fasalin taswirar rukunin sa, yana ba da nau'ikan ingancin samfuri uku:
Good- samfuran shigarwar da aka ƙera don jawo hankalin sabbin masu amfani zuwa rukunin da kuma jan hankalin su don yin siyayya akai-akai. Waɗannan dillalai a farashin ƙasƙanci na yau da kullun, suna wakiltar ƙima mai kyau kuma, saboda bayanin ɗanɗanon su (sananun abubuwan da aka sani da shahararrun kayan abinci), suna da sha'awar dangi.
Better - yana gabatar da nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in iri) suna gabatar da farashi a sama kuma galibi ana amfani da su don ƙirƙirar abincin da za'a raba tare da 'yan uwa ko abokai na kud da kud.
Best - samfurori masu tsada waɗanda ke ba da ƙwarewar cin abinci mai inganci a cikin kwanciyar hankali na gida. Abincin da za a raba a gida tare da abokin tarayya, maimakon fita waje, ko amfani da su don nishaɗi da burge baƙi.
"Tare da kashi 80 cikin XNUMX na shawarwarin siyan manyan kantuna a Ostiraliya da aka yanke a wurin siyarwa, mun sami wayo tare da marufi da kayan POS," in ji Rob. “Marufin mu shine muhimmiyar hanyar haɗi tare da mabukaci. Dole ne yayi aiki azaman mai siyar da kantin sayar da kayayyaki. Komai game da shi, daga ƙira, launi da kwafi, yana buƙatar yin magana da masu amfani a cikin yarensu. Ya kamata ya zama mai inganci kuma mai aminci. "
Marubucin yana da launi mai launi don taimakawa masu siye da sauri gano nau'in samfurin da za su saya, in ji shi, ya danganta da manufar abincin. Mabukaci na iya siyan kowane ɗayan ukun, dangane da manufar abincin. Matsakaicin "mai kyau" ya ƙunshi ƙungiyar launi ja, "mafi kyau" shuɗi da "mafi kyau" zinariyar ƙarfe (samar da kyan gani da jin daɗi).
Ana ba da kayan girke-girke tare da duk nau'ikan ingancin samfur guda uku. Bugu da ƙari, samfurori a cikin "mafi kyau" da "mafi kyau" suna da cikakkun hotuna masu launi na abincin da aka yi a gaban fakitin. Gwaje-gwaje sun nuna mafi girman yawan masu amfani da girke-girke lokacin da aka haɗa hoton abincin da aka gama.
Abu na biyu, hoton yana taimakawa wajen wargaza "babban bangon kamanceceniya" wanda ya shiga cikin sabbin abubuwan nuni a duniya, in ji Rob. Har ila yau, kamfanin yana amfani da kayan POS don kawo rayuwa ga nau'in a cikin saitin dillali.
Shirye-shiryen Ma'aikata
A cikin ciki, Rob ya daɗe ya gane mahimmancin ma'aikatansa kuma ya ci gaba da ba da fifiko ga sadarwar budewa, shawarwari da aiki tare. Ana gudanar da taron tattaunawa na yau da kullun. Kwamitin ba da shawara na haɗin gwiwa (JCC), wanda ya ƙunshi wakilai da aka zaɓa na ma'aikata da wakilan gudanarwa, suna saduwa don tattauna batutuwan dangantakar masana'antu, yanayin aiki, shawarwarin yarjejeniyar aiki tare da manyan canje-canje a wurin aiki. Waɗannan JCCs sun yi tasiri sosai har a cikin 2003-04 duka manyan rukunin masana'antu sun yi nasarar yin shawarwarin yarjejeniyar aiki tare. Amincewar ma'aikata ya wuce kashi 90 cikin ɗari.
Duk rukunin yanar gizon suna da kwamitocin tsaro a wurin. Waɗannan sun ƙunshi wakilai da aka zaɓa na ma'aikata waɗanda ke saduwa kowane wata tare da gudanarwa don tattaunawa game da tsare-tsaren aminci, aikin amincin shuka da rahoton sakamakon binciken.
Ƙungiyar kuma tana goyan bayan wani mashahurin lada da kuma shirin karramawa, mai suna "Character First." Shirin yana gane ma'aikata bisa ga halaye. Ana girmama ma'aikata a gaban takwarorinsu a ranar haihuwarsu kuma an gane su da ƙaramin kyauta da takaddun shaida. Ana kuma ci gaba da sa ido kan ayyukan kamfanin.
A duk fagagen kasuwancin, Rob kuma yana saka hannun jari a cikin ƙwararrun ƙwararru da shirye-shiryen haɓaka ƙwarewa, gami da horarwa kan sarrafa abinci, sabis na kuɗi, gudanar da ofis, sarrafa layin gaba, haɓaka jagoranci da digiri na jami'a.
Gaba
To mene ne makomar wannan dan kasuwan Australiya da kungiyarsa? OneHarvest (ƙungiyar kamfanoni) za ta ci gaba da aiki da ƙarfafa matsayinta a cikin manyan rafukan ƙima guda uku waɗanda suke aiki yanzu, Rob ya bayyana.
Hannun sarrafawa, Harvest FreshCuts, zai haɗa da salads, kayan lambu da 'ya'yan itace kuma ya ƙunshi kewayon kayan abinci masu dacewa don kasuwan C-store da kuma abubuwan ciye-ciye na yara da aka ambata a sama. Manyan abubuwan haɓakawa zuwa rukunin kankara, romaine da nau'in ganyen jarirai suma suna cikin katunan.
Kamfanin zai ci gaba da cinikin kayan amfanin gona a cikin gida da kuma fitar da su ta hanyar Kamfanin Harvest, in ji Rob. Za a haɗa da kewayon keɓancewar kwayoyin halitta ?Calypso™ mango, kankana mara iri da kuma kankana 'tabbataccen mai daɗi'.
Sabon kasuwancinsa, Oolloo Farm Management, ya kammala haɗin kai tsaye na sarkar samar da kayayyaki tare da yarjejeniyar dogon lokaci tare da masu saka hannun jari don sarrafa gonakin da ke samar da keɓancewar kwayoyin halitta. Wannan sabon rafin darajar yana ba da sabon tushen kudaden shiga yayin da yake motsa duk wani haɗarin aikin gona ga masu saka hannun jari na waje.
Rob ya tabbatar da cewa bai taɓa jin daɗin kasancewa cikin kasuwancin ba. Kuma, tare da abubuwan motsa jiki na dandano, dacewa, lafiya da abinci mai gina jiki, hakika ya sanya kansa a cikin kujerar direba.