Tushen dangin Tedesco na iya kasancewa cikin noma, amma suna ci gaba da bunƙasa a matsayin masu sarrafa sabbin kayan masarufi da samfuran da ke da alaƙa.
A cikin 2008, dangi sun sayar da Missa Bay, Swedesboro, kamfanin NJ da suka saya kuma suka gina tare da abokin tarayya ta hanyar noma kasuwar dillali da gidan cin abinci mai sauri (QSR) don gyare-gyaren yanayi kunshin salads da sabbin 'ya'yan itace, tare da sabbin kayan ciye-ciye don gwanayen abinci masu sauri gami da McDonald's.
Amma ba kawai su juya makullin suka tafi kamun kifi ba. Na ɗaya, sun kasance manoma, suna noman zucchini, karas, waken soya da masara akan kusan rabin kadada 1,000 a gonakin su na Sunnyside a Rosenhayn, NJ
Suka ci gaba da siya Ƙungiyar Safeway, wani daskararren ajiya, kayan aiki da kuma kamfanin sufuri akan kadada 40 kusa da layin dogo mai aiki a Vineland, NJ, ba da nisa da gona da gidajensu. Yayin da suka shafe shekaru biyu suna gyara shi, sun sake gyara kadan kasa da rabin cikakken murabba'in murabba'in 70,000 da suke tsammanin a karshe za su yi amfani da su don masana'antu.
A 2011, na farko Abincin Safeway samfurori sun fara birgima daga layin. A yau, suna komawa gabaɗaya, suna haɓaka sabbin samfura tare da sa ido ga sashin shagunan dacewa - da karin kumallo.
Sabo zuwa sabo-yanke
Iyayen Sal da Anna Tedesco sun sami ƙwallo ta hanyar zama manoma a Rosenhayn bayan ƙaura daga Sicily. Dukansu Sal da Anna sun girma suna aiki a kusa da gonaki, kuma Sal ya ce noma ya kasance abin sha'awar sa.
"Za ku iya fitar da yaron gona daga gona, amma ba za ku iya fitar da gonar daga cikin gonar ba," in ji Sal. “Wannan wani abu ne da nake matukar so
yi kuma ta hanyar aikina na sarrafa abinci, na shafe lokaci mai yawa don siyan kadarori da yawa don shiryawa, a wannan shekarun wasana, na sami damar ci gaba da noma.”
’Ya’yan Sal da Anna, Frank da Sam, su ma sun koyi noma tun suna matasa. Lokacin da dangi suka shiga sarrafa abinci a cikin 1970s, yaran sun fara koyon wannan kasuwancin, suma.
"Mun samu damar zo tare da zama mai sarrafawa na Progresso da Campbell's Soup," Sal ya tuna. “Mun kasance masu noma ga mutanen; sun san mu sosai.
"Noma shine inda muka fito kuma sarrafa shi shine abin da muka koya yadda zamu zama."
Suna kiran kasuwancin Sunnyside Vegetables, suna faɗaɗa zuwa sabbin salads deli a tsakiyar 1980s. A cikin 1991, Sal ya sayar da kayan lambu na Sunnyside kuma dangin sun kafa sabon kamfani mai suna Cherry Hot Shots a Vineland. A can, sun samar da abincin Italiyanci wanda ya ƙunshi barkono na ceri da aka cika da prosciutto da marinated provolone.
A lokaci guda, Sal ya fara yin gyare-gyare a cikin gyare-gyaren yanayi, wanda dangi suka samar don sarkar kantin sayar da kayan abinci na Wawa. Wannan ya haifar da samuwar C&A Fresh Cuts, wanda ya ba da hanya ga Missa Bay da abin da ke haifar da fashewa a kasuwa don sabbin kayan masarufi.
"Muna yin 'ya'yan itatuwa da salati da daskararrun shiga," in ji Frank Tedesco, yanzu shugaban Safeway Foods. “Mun yi sabbin ’ya’yan itace da farantin ’ya’yan itace - Costco, mun fara yi wa yankakken tumatir McDonald's, sannan kuma yayi musu gauraya daskararre don menu na dalar fajita.
"Sai muka shiga Apple Dippers - wannan shine ɗayan abubuwan da muka yi majagaba tare da McDonald's. Sai mahaifina ya sami damar haɓaka yogurt na goro tare da McDonald's wanda McDonald's har yanzu yana da shi a yau. "
Fara sabo
Yanzu tare da Safeway, in ji Frank Tedesco, dangin sun sami damar koyo daga abin da ke aiki da abin da ba su yi a baya ba yayin da suke yin la'akari da abin da suke jin babban abin al'ajabi ne a cikin fa'idodin kamawa da tafiya.
"A da, mun kera aikin, inda muka koma mayar da hankali kan ingancin samfurin ba wai kawai injiniyoyi ba inda zai hana inganci," in ji Frank. "Muna ƙara ɗan yanke hannu, inda mabukaci ke samun mafi kyawun samfur.
"Akwai fasaha mai kyau a can, amma ina tsammanin babu abin da ya doke wuka da hannu dangane da nau'in 'ya'yan itace. Mun ga abin da aka karɓa a cikin yawan amfanin ƙasa, abin da aka ɗauka a ƙarshen ƙarshen samfuran rayuwar rayuwar mu gaba ɗaya. "
Safeway yana mai da hankali kan sashin dacewa saboda a nan ne suke ganin yuwuwar haɓaka mafi girma. Suna samar da kusan kashi 80 cikin XNUMX a ƙarƙashin alamun abokan ciniki, suna yin sauran a ƙarƙashin nasu.
"Wasu daga cikin sabbin 'yan wasan da ke shiga wasan sune kantin sayar da kantin ku - CVS, Walgreens, Rite Aid," in ji Sam Tedesco, mataimakin shugaban Safeway. “Kantinan kayan miya za su ɗauki ƴan abubuwa - watakila yanayin da aka gyaggyara salatin hidima guda ɗaya, wasu kofuna na yogurt parfait da salads na gefe, amma ba za su sayi gamut gaba ɗaya ba.
“Duk da haka, dacewa (bangaren)… suna ɗaukar duka shirin azaman tayin abinci na sabo-da-je. Kuma ga QSRs, galibi, kodayake suna ɗaukar abu ɗaya, suna siyan abu ɗaya da yawa.
Neman haɓaka jerin sunayensu, kamfanin ya riga ya haɓaka sama da 200 SKUs don salads ɗinsu da samfuran abun ciye-ciye. Anna ta ci gaba da yin tasiri ga girke-girke da haɗin gwiwar da ke shiga cikin haɗuwa, kamar yadda ta yi a baya.
Kuma sabon yanki na mayar da hankali shine karin kumallo. Tedescos sun yi farin ciki musamman game da ra'ayin kwano na karin kumallo wanda, bin sawun salads na kamfanin, yana fasalta ɗakunan ajiya, waɗanda a cikin wannan yanayin ke ɗaukar hatsi, 'ya'yan itace sabo da kwalin madara.
Tare da shekaru masu yawa a cikin kasuwancin, dangi koyaushe sun dogara ga sake gyara kayan aikinta da yawa lokacin da zai iya, kuma suna ci gaba da yin hakan.
"Yana ba mu damar kiyaye fasahar mu a gida," in ji Frank.
Tsaro kuma babban fifiko ne a duk matakan ƙungiyar.
"Kasuwancin ya samo asali sosai a cikin shekaru 40 da suka gabata," in ji Sal. "Daga lokacin da na fara zuwa yau, mayar da hankali ya canza sosai a kan kwarara da inganci, da amincin samfuran, inda shekaru 35 zuwa 40 da suka wuce, ya fi game da yanke samfurin da kuma sa ya tsira."
Sabbin kayan aikin da suka hada da ajiyar sanyi da tarin manyan motoci goma sha biyu da tirelolin da aka sanyaya ninki biyu, suna ba kamfanin sassauci don samun nasa.
samfur ga abokan ciniki da sauri-wuri. Suna la'akari da wani abu a gabashin Mississippi - kusan tuƙi na awanni 12 ko ƙasa da haka - mai yiwuwa don bayarwa.
Kuma kasan layin?
"Akwai wata dama a gare mu da za mu kama wannan kasuwa (kama-da-tafi)," in ji Frank. "Muna kan wurin da ya dace a lokacin da ya dace."