An bayyana katafaren katafaren kayan amfanin gona na Burtaniya a matsayin babban masana'antu masu daukar nauyin kamfen din sayar da kayan lambu
TOtal Produce ya dauki nauyin shirin cin su don cin galaba a kansu daga Veg Power da ITV don ƙarfafa yara su ci karin kayan lambu.
Ya haɗu da ɗimbin manyan dillalai da suka haɗa da Sainsbury's, Asda da Tesco, da kuma ƙwararrun ƙwararrun Bird Eye, a cikin ɗaukar nauyin tallan tallace-tallace na wannan shekara. A cikin duka akwai Manyan samfuran abinci da dillalai guda 10 a cikin jirgin.
An ƙaddamar da shi a cikin filin talla na ITV na farko a ranar Asabar 29 ga Mayu, yakin fam miliyan 3 zai ci gaba har zuwa 16 ga Yuli.
Yana da tallafin £1m sama-sama da kamfen na dijital ta hanyar Twitter, Spotify, Mumsnet da sauransu, da kuma shirin shiga makarantu wanda zai ga yara 500,000 a makarantun firamare 1,900 sun karɓi cinsu don cin nasara a fakitin manufa.
Daraktan tallace-tallace na rukuni na Total Produce Vincent Dolan ya ce: "Yawancin lokaci, samfuran lafiyayyen abinci suna rufe su ta hanyar ƙarancin ciye-ciye masu kyau a cikin lokaci. Kamfen ɗin Cin su Don Kayar da su, tare da isar da saƙo mai ban mamaki - wasu mutane miliyan 46 a cikin 2020 - suna ba da adireshin cewa, sanya kayan lambu a gaba da tsakiya da kuma jan hankalin yara cikin nishaɗi, hanyar da ba ta dace ba.
"A cikin Jimlar Samar da kayayyaki, duk muna game da inganta lafiya da walwala, da kuma samun nishaɗi a cikin 'ya'yan itatuwa da kayan marmari, don haka muna alfahari da ɗaukar tuta don sabbin masana'antar samar da kayayyaki ta kasancewa babban mai ɗaukar nauyin wannan sabbin abubuwa, mai ban mamaki. yunƙurin da ya dace."
Tun bayan kamfen ɗin ci su don cin galaba a kansu a watan Janairun 2019, ya haifar da siyar da ƙarin kayan lambu sama da miliyan 517, wanda darajarsa ta kai £63m, a cewar Veg Power.
An ji daɗin wannan labarin kyauta daga Mujallar Eurofruit da ƙungiyar masu gyara ta? Kar a manta da ƙarin bincike mai zurfi, da duk sabbin labarai daga kasuwancin da ake samarwa. Yi rijista yanzu zuwa Jaridar Eurofruit.