McDonald's Golden Arches yana ɗaya daga cikin alamomin da aka fi sani a duniya. Amma a cikin 'yan shekarun nan, masana'antar abinci mai sauri ta sha suka a bainar jama'a game da ba da abinci mai yawan kitse da cholesterol. McDonald's yana ƙoƙarin canza wannan hoton ta hanyar gabatar da sabbin abubuwan menu waɗanda ke da gina jiki, kuma abin mamaki yana da fa'ida.
Ci gaban Menu
Membobin ƙungiyar sarrafa menu a McDonald's suna aiki tare don mai da hankali kan ɓangaren abokin ciniki na kasuwanci. An ba da fifiko kan isar da sabbin kayayyaki ta hanyoyi masu sauƙi, in ji Mark Lepine, darektan ƙirƙira da haɓaka menu na McDonald's.
Lepine ya ce yana alfahari da cewa McDonald's ya dade da saninsa da yin amfani da kayan masarufi, kamar shredded latas, amma ya fi alfahari da cewa yana iya sa shi ya bambanta da salads, 'ya'yan itatuwa da kayan marmari.
Kamfanin ya fitar da layin salati masu inganci, gami da Salatin Asiya, a wannan shekara tare da fitar da kayan marmari da salatin gyada da aka sabunta a watan Satumba. Zai zama girman abun ciye-ciye kuma mai ɗaukar nauyi don mai da shi abun ciye-ciye-da-tafi, in ji Lepine. Ya ce ƙirƙira da sabbin samfuran tabbaci ne na ƙudirin McDonald na kiyaye abubuwa masu lafiya a cikin menu na dogon lokaci.
Salatin ba kamar abubuwan sa hannun McDonald ba ne, kamar Big Mac, waɗanda ba safai suke canzawa ba. Salatin dole ne a sake sabunta su akai-akai, kuma Lepine ya ce dole ne tawagarsa ta ci gaba da sabunta layin salati.
"Mun kasance muna jagorantar wannan nau'in (salatin) kuma mai yiwuwa mun rasa gani a hanya, amma ina tsammanin mun dawo," in ji Lepine.
Haɓaka sabon samfur don kasuwar abinci mai sauri na iya ɗaukar tsakanin watanni takwas ko tara zuwa tsawon shekaru uku ko huɗu. Babban Salatin Asiya da aka gabatar a watan Afrilu ya ɗauki kusan shekara ɗaya kawai don haɓakawa, yayin da sabbin tuffar tuffa da kamfanin ke haɓaka sama da shekaru uku.
Ƙungiyar ci gaban menu tana aiki tare da masu kaya don haɓaka sabbin salads. Misali, yin amfani da riguna na Newman's Own a cikin layukan salati masu ƙima an fara ba da shawarar wani mai siyarwa. Don haka, lokacin da ƙungiyar ta fara aiki akan sabbin salads, sai suka koma suka yi aiki tare da Newman's Own don nemo riguna waɗanda za su dace da salatin.
Sabo-Yanke Sourcing
Abokan cinikin McDonald suna cinye fiye da fam biliyan ɗaya na dankali, fam miliyan 80 na ganyen salati, fam miliyan 100 na koren ganye da latas ɗin kankara, fam miliyan 54 na apples, fam miliyan 30 na tumatir da fam miliyan 6.5 na inabi kowace shekara. Duk waɗannan samfuran dole ne su dace da ƙa'idodin ingancin McDonald kuma su kasance cikin sauƙin shiryawa a matakin gidan abinci. Don haka, Lepine ya ce kamfanin ya juya zuwa ga masu siyar da sabbin kayayyaki.
"Idan muna da buƙatun samarwa, to muna duban ta ta hanyar sabon salo," in ji shi.
Sabbin kayan amfanin gona ba sabon ƙoƙari ba ne ga Lepine. Shekaru goma da suka wuce, kafin ya shiga McDonald's, ya haɓaka wani sabon tsari don kunsa letus na Long John Silver.
Yayin da Lepine ya zo da ra'ayoyin abubuwan menu, Mitch Smith yana da alhakin haɓaka shi da nemo masu samarwa. Smith shine darektan tsarin ingancin Amurka, samfuran noma na McDonald's.
Ya ce majiyoyin kamfanin suna samarwa a kan "falsafar stool mai kafa uku," tare da kowace kafa tana wakiltar mai shi, mai aiki da mai siyarwa.
"Yana da matukar muhimmanci a gare mu mu yi aiki tare a matsayin abokan tarayya," in ji Smith.
Akwai abubuwa guda uku da yake nema lokacin nemo sabon kayan noma: inganci, amincin abinci da wadataccen wadataccen abinci.
Quality
Dukkanin abubuwan menu na McDonald an ƙididdige su akan "tsarin tsammanin inganci mai ma'ana 27." Domin a yi la'akari da shi, samfurin dole ne ya sami matakan karɓuwa a cikin kowane sifa, gami da bayyanar, laushi da ɗanɗano, ganowa, tsaro da na zahiri, sinadarai da matakan ƙwayoyin cuta.
Tsayawa daidaitaccen matakin inganci lokacin da ake shigo da kayan amfanin gona daga sassa daban-daban na ƙasar na iya zama da wahala, don haka ana gudanar da gwaje-gwajen haɓakar haƙora. Gwajin na zahiri ne kuma ya dogara ne akan ƙimar bambanci tsakanin samfuran. Ana gudanar da gwaji a kowane gwajin samfur, kuma duka ma'aikatan McDonald da masu samar da kayayyaki an horar da su don kimanta ingancin samarwa.
Lokacin da ƙungiyar menu ke haɓaka sabon samfuri, ingancin gani na iya zama mahimmanci kamar dandano. Don yankan apple, McDonald's yana amfani da galibi Galas da Empires, da wasu Cameos da Jonagolds, don jan apples ɗin sa. Don kore apples, Granny Smiths kawai ake karɓa. An zaɓi waɗannan nau'ikan ne saboda suna da launi mai kyau, ciki da waje, da ɗanɗano mai kyau. Lokacin da suke duban nau'ikan, Lepine ta ce suna son ɗanɗanon tuffar Fuji, amma a ciki kala ce mai launin ruwan kasa da ba ta cika bukatunsu ba.
Tsaron Abincin
Amincin abinci ba abin tattaunawa ba ne, in ji Smith. Yana farawa da wuri da zaɓen ƙasar da za a shuka, kuma ya wuce har zuwa tiren abokin ciniki. Kamfanin yana da tsayayyen tsarin kiyaye lafiyar abinci, kuma yana ɗaukar hanyar kariya.
McDonald's yana aiki tare da masu noman sa da masu samar da kayayyaki don tabbatar da cewa suna amfani da dabaru masu aminci. Ana gudanar da bincike na ɓangare na uku akan Kyawawan Ayyukan Noma akai-akai, tare da tantance masu sana'ar salatin bazara sau ɗaya a shekara kuma ana duba masu noman kankara a kowane watanni 18 zuwa 24.
A fannin, ana gudanar da bincike a kowace rana don Kyawawan Ayyukan girbi don tabbatar da cewa ana tsabtace kayan aiki, ajiya a filin ya wadatar, ma'aikata suna wanke hannayensu kuma ana biyan bukatun OSHA.
McDonald's na iya bin diddigin masu samar da kayayyaki baya ga tantancewar ɓangare na uku don bincika Kyawawan Ayyukan Masana'antu da shirye-shiryen HACCP. Ana buƙatar wuraren sarrafawa don tattara shirye-shiryen su na HACCP da bayar da rahoto akai-akai, kuma ana buƙatar gwajin ƙwayoyin cuta kowace rana kuma.
Masu mallakar Franchise da masu samar da kayayyaki kuma suna aiki tare don kiyaye amincin abinci. Tsarin samar da madaidaicin madauki ne ta hanyar da Lepine ta ce ta keɓanta ga na McDonald. Sarkar sanyi ba a taɓa karyewa ba, kuma hakan yana taimakawa kiyaye rayuwar rayuwa na kusan kwanaki 10 don yawancin samfuran. Tun da gidajen cin abinci suna karɓar jigilar kaya biyu kawai a mako, yana da mahimmanci don samun tsawon rai, amma kuma yana nufin nama da kayan abinci suna shigowa cikin babbar mota ɗaya. Hakan na iya zama batun aminci kuma, don haka dole ne a raba kayan amfanin gona don hana kamuwa da cuta kuma wani lokacin a nade su don hana daskarewa.
Yanke sabo yana taka muhimmiyar rawa wajen amincin abinci a matakin shago. Ƙananan hannaye ko kayan aikin da suka taɓa samfur, ƙarancin damar da ake samu na gurɓatawa. Lepine ya ce kamfanin na kokarin kauce wa yin amfani da wukake kuma ya mayar da hankali a maimakon kan kayayyakin da ke shirye don amfani. A matakin kantin, ba a buƙatar shirye-shirye da yawa, sai dai ga salads mix na bazara wanda ke buƙatar ma'aikata su haɗa kayan aiki.
Ƙarin sabbin layin samfur ya haifar da sabbin abubuwa a cikin amincin abinci a McDonald's, in ji Smith. Duk da yake akwai daidaitattun buƙatun tsari, ana buƙatar ƙarin haɓaka don kula da ingancin letas a cikin salatin bazara lokacin wankewa. Ya ce latas din na bukatar fallasa da yawa ba tare da lahani ba, don haka masu kawo kayayyaki dole ne su samar da hanyar wanke kayan amfanin gona ba tare da bleaching ba.
Saboda yawan kwastomomin da McDonald's ke yi a kowace rana, yana da mahimmanci kamfanin ya sami isassun kayan amfanin gona. Kamfanin ya bi girbi, yana kawo inabi daga Chile da Mexico da kuma apples daga duk inda samfurin ya kasance. Smith ya ce yana neman "mafi kyawun inganci, a duk tsawon shekara."
Lepine ya ce a ƙarshe zai so haɓaka abubuwan yanayi don gidajen cin abinci na McDonald, amma har yanzu bai yuwu ba ta fuskar wadata.
Lokacin da ake haɓaka sabon samfur, McDonald's na farko yana zuwa ga masu noman sa da masu sarrafawa. Smith ya ce hakan ya dace da jajircewar kamfanin na yin aminci. Ya ce kamfanin bai saya akan farashi ba kuma ba zai canza masu samar da kayayyaki don adana dinari ba, amma ya nemi halayen da suka dace kuma ya gina dangantaka na dogon lokaci tare da masu kaya. Suna da hannu tun daga farkon samfur kuma suna da shigarwa cikin tsarin haɓakawa.
McDonald's yana amfani da nau'ikan samuwa kuma bai haɓaka nau'ikan nasa ba. Smith ya ce dole ne ya daidaita fa'idodin haɓaka nau'ikan mallakar mallaka tare da farashi, kuma har yanzu bai ga fa'ida mai fa'ida ba. Ko da yake yana da wahala, Smith ya ce yawanci akwai nau'ikan da suka dace da ka'idodin McDonald. Lokacin da layin salat ɗin ya kasance yana haɓaka, an duba nau'ikan iri har sai an gano wanda ba shi da zurfin haƙarƙari.
Ya ce bai yanke hukuncin haɓaka kayan masarufi na musamman na McDonald's ba. A halin yanzu yana neman nau'in tumatir don yankan hamburger wanda ke da launi mai kyau, mafi kyawun rubutu da rashin asarar gel bayan an yanke shi. Idan ya kasa samun tumatur da ya cika wadancan sharudda, yana iya zama da amfani ga kamfanin ya samar da wani sabo.