Iyaye a Mann's suna haifar da sabon samfuri.
Kamfanin mata mafi rinjayen da ke Salinas, Calif., Yana fitar da Veggie Mac-n-Cheese a duk faɗin ƙasar, tare da shirin faɗaɗa shi zuwa Kanada. Wani sabon ra'ayi ne ga nau'in da kuma kamfani, wanda ba ƙaramin sashi ba ne ta hanyar falsafar Mann ta "tallafin uwaye ga uwaye".
Mallakar iyalai biyu ne, masu hannun jarin kamfanin kashi 65 cikin dari mata ne. Shugaba kuma Shugaban Hukumar Lorri Koster uwa ce wacce ta san yadda ake dawowa gida a ƙarshen dogon rana kuma tana son samun abinci mai sauri, lafiyayyen abinci akan tebur - lafiyayyen lafiya yana da mahimmanci kamar mai sauri, in ji ta. .
"Mun gaji da ciyar da broccoli ga kare a ƙarƙashin tebur," in ji Koster.
A cewar Lori Taylor, wanda ke yin rubutun ra'ayin kanka a yanar gizo a matsayin The Produce Mom for Indianapolis Fruit Co., wannan ba zai faru da kowane nau'in Veggie Mac-n-Cheese guda huɗu Mann ya haɓaka ba. 'Ya'yanta suna saurin guje wa broccoli, in ji ta, amma hakan bai faru da waɗannan samfuran ba.
Akwai dadin dandano guda hudu: Broccoli tare da Classic Cheddar, Broccoli tare da Bacon Cheddar, Broccoli Farin kabeji tare da Fiesta Cheddar da Broccoli, Farin kabeji da Karas tare da White Cheddar. Kowanne kashi 55 sabo ne kayan lambu, kashi 25 cikin 20 na Sargento Cheese sauce da kashi XNUMX na dafaffen noodles. Mann's yana ba da shawarar nuni a cikin sabon sashe na sashin kayan samarwa.
Shirye-shiryen Microwave yana nufin an shirya tasa a cikin minti; shiri yana ɗaukar ɗan lokaci kaɗan akan murhu. Farashin dillalan da aka ba da shawarar shine $4.99 don 20-oz. kunshin da Taylor ta ce ya fi karfin yiwa danginta na mutane hudu hidima. Duk suna zuwa a cikin jakar tsayawa wanda ke ba da ɗimbin dukiya don zane-zane da ke nufin kai tsaye ga mabukaci.
"Muna da daƙiƙa biyu don kama wannan mabukaci," in ji Koster. "Ta hanyar saka yaro a kan kunshin, yana kururuwa, 'Mama, dube ni.' "
Sabbin kayayyakin, wadanda ke da tsawon kwanaki 16, ana yin su ne a wurin sarrafa Mann's Salinas da kuma wani aikin tauraron dan adam a New Jersey.
"Ya dace daidai da jerin layinmu na yanzu," in ji Koster. “Same shelf life. Kayan aiki iri ɗaya, tare da gyare-gyare. "
Koster ya ce samfurin shine sakamakon ƙoƙarin ƙungiyar wanda ya haɗa da darektan bincike da ci gaba Rachael Hackbarth, wanda aka hayar a cikin 2010 don mayar da hankali kan sabon haɓaka samfur.
Christine Keller, darektan tallace-tallace da kirkire-kirkire ta ce "Mun shafe kusan watanni tara muna aiki a kai, muna duban ra'ayoyi daban-daban." "Da gaske mun kulle kan gaskiyar cewa uwaye suna da wannan babban bukatu don shigar da kayan lambu a cikin 'ya'yansu."
Kuma Taylor ya ce sun yi nasara. Yaranta suna son duk samfuran. Yayin da ta yi, ita ma, ita ma tana son saukakawa.
"Kuna buɗe jakar a zahiri, ku sanya duk abin da ke ciki a cikin babban kwano, ku rufe kwanon da filastik filastik ko tawul kuma ku yi amfani da microwave na mintuna huɗu," in ji ta. "Daga prep zuwa teburin cin abinci, kuna magana minti biyar max."
Taylor kuma ya rage lokacin dafa abinci kaɗan don sabbin kayan lambu su daɗaɗawa. Don zagaye abincin, ta ƙara kajin rotisserie daga kantin kayan miya.
"Ya kasance mai gamsarwa sosai ga dukanmu kuma na ji daɗin ba da irin wannan abinci mai kyau da lafiya ga iyalina," in ji ta.
Mai ba da shawara kan masana'antu Jeffrey S. Brandenburg na rukunin JSB ya ce kayayyaki irin wannan sabon layin na Mann suna da girma a Burtaniya, inda galibi suke haɗuwa tare, tare da ɗan gajeren rayuwa. Tare da ƙaramin yanayin ƙasa da halayen masu amfani don siyayya akai-akai, wannan hanyar tana aiki a wurin, in ji shi.
A cikin Amurka, marufi da ke magance buƙatu daban-daban na abubuwan da ke cikin mutum daban-daban, kamar yadda Mann ke da shi a nan, shine mabuɗin faɗaɗa cikin samfuran iri ɗaya.
"Ina ganin yana girma?" Yace. "I, iya."