Karina Magallon na iya tunawa da ƙasa da shekaru goma da suka gabata lokacin da San Miguel Produce ya buƙaci bayar da samfurori don gwadawa da fitar da oda don ganyayen ganyen sa mai duhu.
"Yanzu ba za mu iya ci gaba da samarwa ba," in ji Magallon, manajan samarwa na Oxnard, kamfanin da ke Calif. inda aka kara injuna, canje-canje da mutane a cikin shekara ta ƙarshe ko biyu.
Motsi Mai Nasara
Kusan shekaru 20 kenan da San Miguel ya ƙaddamar da layin farko na buhunan ganye na musamman da aka wanke da kuma shirye-shiryen dafa abinci a Amurka. Kamfanin ya fara girma ganyayen ganye masu duhu a matsayin wani ɓangare na haɗe-haɗen kayan sa a farkon shekarun 1970, wanda ke niyya ga ɓangarorin ƴan Kudu da Ba-Amurka. A cikin 1990s, masu mallakar Roy Nishimori da matarsa Jan Berk sun yi zaɓi na dabara, dangane da binciken kasuwa, don mai da hankali kan tsarin kasuwancin su akan wani shirin koren ganye mai duhu wanda ya haɗa da sabon yanke.
Wani yunkuri ne mai kyau.
Tare da mai da hankali sosai kan kiwon lafiya, da yin juye-juye a yanzu akan hanyarta ta zama babban jigon al'amuran yau da kullun na Amurkawa da yawa, San Miguel yana wurin da ya dace a daidai lokacin. Yin aiki da duk wani girma da sarrafa shi daga gundumar Ventura, kamfanin yana samar da irin amfanin gona kamar Kale, chards, mustard green, beet top, baby bok choy da dusar ƙanƙara harbe harbe. Siyar da ganyen bunch ɗin sa a ƙarƙashin alamar San Miguel Produce, sabon yankakken ganye, na al'ada da na halitta, ana tattara su a ƙarƙashin lakabin Yanke 'N Clean Greens, tare da yankakken yankakken ganyen Asiya wanda aka bayar ta layin Jade.
A cewar Berk, jikewar kasuwannin farko yana cikin jihohin Midwest, Kudu maso Yamma da kuma yamma. Fadada kwanan nan ya haɗa da rarraba ƙasa, tare da wasu manyan dillalai na ƙasa da wasu abokan ciniki a Kanada.
"Yayin da muke neman fadada kasuwarmu zuwa mabukaci mai mayar da hankali kan kiwon lafiya, mun samar da samfuran da za su kuma yi sha'awar wannan kasuwa, kamar su Organics, Asiya, kayan dafa abinci da sabon jerin Super Greens Salad na mu," in ji Berk ta imel. "Muna so mu zama abokan hulɗa a cikin rayuwa mai koshin lafiya, kuma burinmu shine ɗaukar wannan saƙon na yau da kullun."
Niche Mai Girma
Ya zama mai sauƙin siyarwa kowace rana.
"Ba da dadewa ba ba wanda ya ci Brussels sprouts ko Kale, amma yanzu ya zama mafi na al'ada-nau'in abu," in ji Brian Cook, San Miguel darektan tallace-tallace, lura da wasu rahotanni game da tasiri Kale ta fama da cututtukan zuciya. da sauran cututtuka. "Kuna ganin yawancin juyin halitta a cikin dandano da yardar abokan ciniki don gwada wani abu daban."
"Hakan yana ba da kansa ga nau'ikan nau'ikan sa. Abokan ciniki suna… suna neman wani abu na musamman kuma daban. ”
Kuma lafiya.
Masu amfani ba kawai suna buɗewa don yin samfura kamar Kale da sauran ganye daban-daban ba, suna shirye su gwada su a cikin girke-girke.
"Mutane suna yin guntun kale, har ma na ga mutane suna motsawa cikin kwakwalwan kwamfuta don yin wani abu na daban," in ji Cook. "Kuna iya ganin shi a cikin mujallu, kafofin watsa labaru, nunin dafa abinci."
Yin ruwan 'ya'yan itace daga ganye mai duhu ya kuma ƙara buƙatar samfuran San Miguel da aka yanka.
"Kale, wanda ya zama abincin poster don fa'idodin kiwon lafiya, (tare da sauran ganye masu duhu) ana amfani da su ta hanyoyi da yawa, gami da juicing," in ji Berk. "Ko Gen-Y-ers ne ko kuma tsofaffin jarirai masu tasowa, masu siye suna neman madadin mafi koshin lafiya (kuma mai daɗi)."
Girman inganci
Magallon ya ce kamfanin ya ba da lokaci mai yawa da albarkatu don haɓaka tsari da matakai waɗanda ke haɓaka inganci da rayuwar rayuwa - duk mafi mahimmanci yayin da San Miguel ke faɗaɗa isar sa.
"A cikin gida, an yi gwaji da yawa," in ji ta. "Muna zuwa Gabashin Gabas kuma wannan shine babban kalubale, saboda wani lokacin yakan wuce kwanaki hudu zuwa biyar."
Lokacin da kayayyaki suka fito daga filin, suna sanyaya ruwa, suna tashi daga 60˚ ko 70˚ F suna cikin filin zuwa 36˚ zuwa 38˚ F kuma suna kiyaye yanayin sanyi a ko'ina. Wasu karin ganye masu laushi - mustard mai lanƙwasa kasancewar ɗaya - na buƙatar kulawa ta musamman.
"A yanzu haka, (rayuwar rayuwa) a fadin hukumar kwanaki 17 ne," in ji ta.
Har ila yau, kamfanin ya yi bincike game da marufi, zuwa ƙananan jaka amma masu kyan gani fiye da manyan.
An shigar da sabbin kayan aiki, wanda ke ba da damar ƙarin layukan tattara kaya da sauye-sauye don biyan buƙatu mai girma. Kuma amincin abinci shine mafi mahimmanci, in ji Magallon. Ganye mai duhu na iya zama da wahala a wanke fiye da wasu kayayyaki.
Magallon ya ce "Mun sanya Kale ta tsarin wanke-wanke mai tsayi, amma idan muka ga ya zo da datti sosai daga filin, dole ne mu dauki karin matakai don tabbatar da cewa wankewar mu ya isa," in ji Magallon. “Babban kalubalen shine lokacin da muke samun ruwan sama. Filayen gonaki ne, kuma idan da gaske ya yi laka, sai mun yi riga-kafin don tabbatar da tsafta a karshen layin.”
Niyya Lafiya
Berk ya ce babbar dama ta kamfanin a cikin shekaru masu zuwa ita ce ta fi iri ɗaya: “Haɓaka amfani da sabo-yanke ga al'ummar da ke neman cin abinci mai koshin lafiya da yaƙi da kiba.
"Duk da yake wannan kalubale ne, wannan kuma ita ce babbar dama ta mu," in ji ta.
Cook ya ce San Miguel ya taɓa ƙarshen ƙanƙara, ba a yi niyya ba.
"Akwai abubuwa da yawa da masu amfani ke da wuya su sani kuma suna koyon aiki da su," in ji shi. "Har yanzu akwai babbar dama a cikin ƙasa, wanda ke niyya ga masu amfani da ke neman cin abinci don lafiyarsu, kuma hakan ya wuce kawai sarrafa nauyi.
“Ba mu taɓa samun gamsuwa ba. Kullum muna neman abin da zai biyo baya.”