Tawagar a Peterson Farms Fresh sun gane dama lokacin da ya zo bugawa. Kamfanin Shelby, Mich., Kamfanin ya kasance daya daga cikin kamfanoni na farko da suka samar da sabon yankan apple ga McDonald's lokacin da giant mai sauri ya kaddamar da Apple Dippers a cikin 2004. Wannan shi ne karo na farko da dangin Peterson suka fara shiga sabo- yanke kayan amfanin gona. Tun daga wannan lokacin, ba a sake komawa ba.
Kodayake McDonald's ya ci gaba da zama wani muhimmin yanki na kasuwancin Peterson Farms Fresh, kamfanin yana shiga cikin fage mai siyarwa tare da kayayyaki kamar Bake-at-Home Apple Crisp kit da fakitin fakitin apple da yawa, ginshiƙan orange da sabis guda ɗaya. fakitin innabi.
Sarah Peterson-Schlukebir, mai kula da tallace-tallace da tallace-tallace, ta ce kamfanin zai ci gaba da samar da sabbin kayayyaki kamar yadda kasuwa ke bukata.
"Muna kan iyakar kankara," in ji ta. Falsafarmu ita ce ba za mu taɓa son zama a wuri ɗaya ba. Lokacin da kake kwanciyar hankali shine lokacin da ka fara raguwa."
Daga cikin kayayyakin da Schlukebir ke burgesu musamman akwai fakitin lemu da aka yanka na kamfanin. Wuraren lemu suna zuwa cikin fakiti mai yawa tare da fakiti 3-oza biyar kuma suna da rayuwar shiryayye na kwanaki 14.
"Muna matukar farin ciki game da lemu," in ji Earl Peterson, shugaban Peterson Farms. "Mun yi watanni da watanni na bincike don fitar da lemu wanda ke da daɗin daɗin haka."
Bincike shine yanki ɗaya wanda ya kasance akai-akai don Peterson Farms Fresh. Ko da menene 'ya'yan itace, kamfanin yana kashe lokaci da kuɗi don tabbatar da samfurin daidai ne.
"Yana ɗaukar wannan lokacin da ƙoƙarin da kuma gano yadda za ku hau dutsen kuma ku magance matsalolin mutum kuma ku fitar da wannan babban, babban samfurin," in ji Peterson.
Ba wai kawai nau'ikan da ke yin bincike ba. Dukkanin tsari - daga iri-iri zuwa marufi - an bincika.
"Dole ne ku fara a kimiyyar abinci," in ji Schlukebir.
Mataki mafi cin lokaci, ko da yake, na iya zama marufi - daga gano fim ɗin da ya dace don kowane iri-iri don tabbatar da zane-zane a cikin abokan ciniki ba tare da ɓoye samfurin ba.
Schlukebir ya ce "Masu zane-zane suna canzawa koyaushe.
Kamfanin ya wuce aƙalla zagaye biyu na ra'ayoyin marufi kafin yanke shawarar sigar ƙarshe. Peterson Farms Fresh yana da ma'aikaci wanda aka sadaukar don kera marufi.
Da zarar sun sami samfurin da marufi, Schlukebir ya ce samun sabbin kayayyaki zuwa kasuwa na iya zama kalubale.
"Yana da matukar wahala a samu sabbin kayayyaki ta hanyar tashoshi," in ji ta. "Muna buƙatar samun farin ciki a can."
Schlukebir ta ce ta yi matukar kaduwa da yawan mutanen da ke yankin Midwest da ba su san za su iya siyan yankan tuffa ba.
Peterson Farms Fresh yana karɓar imel na yau da kullun daga iyayen da yara suka sami yankan tuffa a makaranta kuma suna son samun su a cikin shagunan.
"Iyaye suna neman fadada hanyoyin lafiya," in ji Schlukebir.
Damar Alkawari
Peterson Farms Fresh yana faɗaɗa kasancewarsu na yankan apple a fagen siyarwa. Schlukebir ya ce akwai babban sha'awar maye gurbin daidaitaccen tuffa gaba ɗaya tare da yankan tuffa mai sabo a cikin aikace-aikacen injinan siyarwa daban-daban.
Yawancin lokaci, duk apples apples da aka bayar a cikin injinan siyarwa suna da mugun rauni kuma ba su da daɗi. Sabbin apples ɗin da aka yanke za su samar da ingantacciyar injunan siyarwa, kuma Schlukebir ya ce sun sami “babban sha’awa” daga kamfanonin injunan siyarwa.
Kayayyakin halitta kuma suna tabbatar da alƙawarin ga Peterson Farms Fresh. Schlukebir ya ce kamfanin yana samun ƙarin kiran waya game da samfuran yanki na tuffa fiye da na yau da kullun.
Peterson Farms Fresh yana siyar da yankan apple na halitta a cikin fakiti masu yawa tare da fakiti 2-oza biyar da kuma a cikin kunshin oza 12. Apples suna da rayuwar shiryayye na kwanaki 18.
Schlukebir ya ce "Akwai wani yanki mai girma na yawan jama'a da ke son kwayoyin halitta ko kuma kwayoyin halitta zai yi tasiri a kan siyan su," in ji Schlukebir. "Akwai babban ci gaba, kuma buƙatu ya wuce wadata."
Don sarrafa apples apples, Peterson Farms Fresh dole ne a ba da takaddun shaida, kamar yadda masu samar da kamfanin suka yi. Saboda samfuran halitta dole ne su hadu da takamaiman jagororin, Peterson Farms Fresh yana farawa ranar sa tare da sarrafa kwayoyin halitta kuma yana motsawa zuwa sarrafa samfurin na yau da kullun daga baya a rana. Ana tsabtace shuka gaba ɗaya da dare don shirya don sarrafa kwayoyin halitta, kuma sake zagayowar zata fara. Maganin maganin antioxidant da aka sanya akan apples shima ya bambanta da wanda akan apples na al'ada.
Rarrabawa
Wurin da kamfani yake a cikin Midwest ya tabbatar yana da fa'ida. Tare da samun saukin shiga kashi biyu bisa uku na al'ummar kasar, Peterson ya ce kamfaninsa na da tagomashi a kan kamfanonin da ke gabar tekun Yamma.
"Za mu iya samar da shi wata rana kuma yana wurin abokin cinikinmu a gobe," in ji shi.
Tare da madaidaicin taga rayuwa, isar da gaggawa yana da mahimmanci. Kowane samfur daga Peterson Farms Sabbin jiragen ruwa a cikin sa'o'i 12 kuma ya isa ƙofar abokin ciniki tare da aƙalla kwanaki 15 na rayuwar shiryayye.
Michigan ya tabbatar da zama babban wuri saboda ya riga ya zama kantin sayar da apples, tare da sarkar rarrabawa.
Peterson Farms Fresh yana aiki akan lokaci-lokaci, tare da sauyi ɗaya zuwa biyu ya danganta da girman tsari. Wasu kwanaki ana iya buƙatar ma'aikata don yin cikakken aiki, yayin da sauran kwanaki - lokacin da oda suka yi ƙanƙanta - ba kamar yadda ake buƙatar mutane da yawa ba.
"Sabon-yanke yana ɗaukar irin wannan rukunin mutane na musamman, ma'aikatan jirgin ruwa masu sassauƙa," in ji Schlukebir.
Makasudin gaba
Peterson Farms Fresh yana da kyakkyawan dabarun haɓaka. Kamfanin yana duban sakin aƙalla sabon samfuri ɗaya kowane watanni shida, in ji Peterson.
"Lokacin da abokan ciniki ke tunanin sabon-yanke, muna so su yi tunanin mu," in ji shi.
Kodayake ba za ta iya yin takamaiman abin da Peterson Farms Fresh zai fito da shi na gaba ba, Schlukebir ya ce zai zama "'ya'yan itatuwa da ba na al'ada ba - ba wani abu mai mahimmanci ba."
"Muna sa ran abokan cinikinmu suna son mu sami cikakken sashin sauran 'ya'yan itatuwa da ake da su," in ji Peterson. “Muna gina sabbin kayan aiki da yunƙurin yin ‘ya’yan itatuwa waɗanda mutane ba su taɓa iya yi da na’ura ba kuma muna yin su cikin nasara.
"Muna yin bincike don samun damar yin shi cikin nasara don sanya shi zuwa rayuwar da ba ta dace ba don samun dandano mai kyau da kyan gani. Kuna iya yin hakan tare da 'ya'yan itatuwa da yawa da hannu, amma don yin wannan aikin a kasuwannin tallace-tallace, dole ne mu gano yadda ake yin hakan ta hanyar injiniya. "
Peterson ya ce nasarar sabon kasuwancin sa ya dogara da yin lankwasa - ba bin ta ba.
"Abin da muke so mu yi shi ne fara yin wasu 'ya'yan itatuwa da ba ku samu ba a cikin sassan da aka yanke," in ji shi.