Sabbin 'Ya'yan itacen Yanke shine ɗan wasan ƙarshe na Kyautar Kyautar Aikin Sabon Ƙauran ’ya’yan itace, don ƙaddamar da layin samfur wanda mutane da yawa suka ce ba za a iya yi ba.
A watan Agustan da ya gabata, shugaban kamfanin Kim Gaarde ya kammala shekaru na bincike da haɓakawa lokacin da kamfanin da ta kafa ya gabatar da sabbin 'ya'yan peach da nectarines a kasuwa.
Kamfanin, wanda ke da hedkwatarsa a Fresno, California, ya ƙaddamar da cikakken lokacinsa na farko a watan Mayu, kuma yana tsammanin jigilar jigilar kayayyaki, ƙwanƙwasa da farantin 'ya'yan itacen dutse da aka yanka zuwa kasuwannin ƙasar ta lokacin bazara.
Gaarde ya yi farin ciki da sabbin samfuran kuma an nada shi a matsayin wanda zai yi nasara.
"An karrama ni sosai," in ji Gaarde. "Abin farin ciki ne sosai ganin yadda masana'antu ke gane samfuranmu saboda dandano da dacewa."
An sayar da su a ƙarƙashin sunan "Woot Froot," ana siyar da peaches da nectarines da aka yanka a cikin jakunkuna 3- da 14-oce, clamshells multipack-count biyar da trays 10- da 20-oza, da kuma tire mai nauyin kilo 2. Layin Woot Froot zai kasance a cikin manyan sarƙoƙin dillalai da yawa, gami da Sam's Clubs, Super Target da ATB.
Gaarde ya ce yankan ’ya’yan itacen da aka yi da buhu na da tsawon kwanaki 21, yayin da rayuwar yankan ‘ya’yan itacen a cikin tire ya kasance kwanaki 16.
Fresh Fruit Yanke kasuwancin iyali ne. 'Yar Kim, Brittnie Hammack, ita ce jami'ar kiyaye lafiyar abinci ta kamfanin, kuma tana gudanar da layukan samarwa lokacin da Gaarde ba ya nan.
"Muna gudanar da Yankan 'Ya'yan itace tare," in ji Gaarde. "Muna aiki tare sa'o'i 16 a rana."
Dogon sa'o'i yana yiwuwa saboda Hammack yana raba sha'awar mahaifiyarta ga Woot Froot. Wasu suna raba farin ciki don sabon layin samfurin.
"Abin farin ciki ne ganin abin da Kim ya yi," in ji Melinda Goodman na Kasuwancin Fulltilt. "Ta shafe shekaru tana cim ma wani abu da yawa kuma mutane da yawa sun ce ba za a iya yi ba. Haqiqa hakan ya nuna jajircewarta da kuma bibiyar ta.”
Yayin da Fresh Fruit Cuts da Woot Froot kayayyakin sun kasance sababbi ga kasuwa, Gaarde da mijinta Eric sun shiga cikin masana'antar samar da kayayyaki ta tsakiyar California kusan shekaru talatin. Sun mallaki kuma suna sarrafa Tushen Abinci na Gaarde, waɗanda ke ba da ɗanyen 'ya'yan itace da sabbin kayayyaki ga masu sarrafawa, da kuma Fruit Dynamics, waɗanda ke gudanar da aikin bincike don sabbin masana'antar. Dangantakar kasuwanci da suka bunƙasa tsawon shekaru ya taimaka wa Kim Gaarde ta mayar da mafarkinta na tallata sabbin 'ya'yan itacen dutse zuwa gaskiya.
"Duk abin da aka yi ya kasance hawan daji," in ji Gaarde. "Taimakon daga masu siyar da mu da kamfanin tallace-tallace ya kasance da amfani sosai."
Haka kuma an dauki hakuri da juriya da aiki tukuru. Tare da nau'ikan peach da nectarine fiye da 500 da ake nomawa a California, ma'auratan sun shafe shekaru suna ƙoƙarin nemo waɗanda ke da ɗanɗano da laushi. Sakamakon binciken nasu ya kasance sirrin kasuwanci, kodayake Gaarde ya ce sun gano kusan kashi 20 cikin XNUMX na nau'in da ake da su ne kawai ke da halayen da suke bukata.
"Wannan yana nufin kusan kashi 80 cikin XNUMX ba sa aiki don sabon-yanke," in ji Eric Gaarde.
Gardes sun yi aiki tare da masu sayar da marufi na akalla shekaru shida, suna ƙoƙarin nemo kayan tattara kayan da suka dace don tsawaita rayuwar ƴan itacen da aka yanka. Ko da yake ainihin nau'in marufi da aka yi amfani da shi ya kasance sirrin ciniki, Gaardes ya ce duk fim ɗin ba su da ƙarfi, kuma suna amfani da marufi da aka canza.
Nemo na'urorin sarrafa da suka dace ya kasance ƙalubale.
"Akwai wasu kayan aikin da ake amfani da su don sarrafa peach na canneries, amma yana da wahala sosai kuma yana kutsawa cikin 'ya'yan itacen don yin aiki da wannan samfurin," in ji Eric Gaarde. "Muna da wasu kayan aiki da aka yi mana."
Ƙarin bincike da haɓakawa ya zama dole don samar da nau'in kayan aikin yanka don yanki da rami ta atomatik. A halin yanzu, wannan ɓangaren sarrafawar na atomatik ne.
Gardes sun shafe lokacin hunturu na 2012-13 a Chile, suna gudanar da gwajin gwaji na kasuwanci na Woot Froot tare da Tunich Fruit. Shirin, wanda Cesar Olivos ya jagoranta, ya yi nasara sosai, wanda a watan Fabrairu ne Gaardes suka yanke shawarar kaddamar da kayan kasuwanci a Amurka. Da zarar sun yi alkawari, abubuwa sun faru da sauri.
Sun sami ɗaki mai tsabta wanda ya dace, ko da yake ƙarami a cikin Maris kuma ya faɗaɗa shi. Fresh Fruit Cuts an ba shi Takaddun shaida na Primus a ranar 4 ga Agusta, kuma ya aika da odarsa ta farko bayan kwana biyu zuwa Sam's Clubs. Amsa daga abokan ciniki yana da kyau, in ji Kim Gaarde, kuma sauran dillalai sun ba da umarni da sauri. A wannan shekara, ana sa ran tallace-tallace zai fi ƙarfi, saboda a halin yanzu kamfanin yana yin yarjejeniya tare da wasu manyan kantunan. Ana sayar da alamar Woot Froot a ko'ina cikin ƙasar, tare da manyan kasuwannin da ke yammacin Kogin Mississippi.
Yayin ƙaddamar da sabon kamfani - musamman wanda ke samar da samfurin da babu wanda ya yi tunanin zai yiwu - ya kasance aiki tuƙuru, Kim Gaarde ya ce yana da daɗi. Ta fi son sunan Woot Froot, wanda ya zama jumlar alamar kasuwanci ga kowa da kowa a Fresh Fruit Cuts.
"Yana da mahimmanci a gare ni in sami alamar da ke da daɗi," in ji Kim Gaarde, ta ƙara da cewa mutane sukan kira ta da "Mama Woot."
Woot Froot zai gabatar da ƙarin sabbin kayan da aka yanke daga baya wannan lokacin rani. Kamfanin yana shirin yin sanarwa game da sabbin samfuransa a watan Yuni, a wasan kwaikwayon United Fresh a Chicago.